Sökning: "Yannik Felix Frisch"

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  1. 1. Digital Sports Sponsorship : The Impact of Digital Communication Channels on Sponsorship Relationships

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Yannik Felix Frisch; Jaakko Alarik Tawast; [2019]
    Nyckelord :Sponsorship; Digitalisation; Consumer Co-Creation; Engagement; Relationship Marketing; Social Media Marketing;

    Sammanfattning : Supporters and spectators of sports club matches are often exposed to advertising of sponsors of the respective club. The most common exposure is to billboard ads, such as, e.g. LED screens on the side of the football pitch, the logo of sponsors embedded in the ice of an ice hockey rink or the logo of the sponsor on the athletes' jerseys. LÄS MER