Sökning: "Yanzhi Zhang"
Hittade 1 uppsats innehållade orden Yanzhi Zhang.
1. A Study on the Impact of Virtual Community Characteristic on the Willingness of Chinese Gamers to Participate in Value Co-Creation
Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : Value co-creation is a popular marketing research topic in recent years, and there were already some studies regarding raising consumers’ involvement in co-creation. However, virtual communities such as online games have seldom been addressed in this topic. LÄS MER
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