Sökning: "Yanzhi Zhang"

Hittade 1 uppsats innehållade orden Yanzhi Zhang.

  1. 1. A Study on the Impact of Virtual Community Characteristic on the Willingness of Chinese Gamers to Participate in Value Co-Creation

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Yanzhi Zhang; [2018]
    Nyckelord :virtual communities; value co-creation; mobile social games; player communities;

    Sammanfattning : Value co-creation is a popular marketing research topic in recent years, and there were already some studies regarding raising consumers’ involvement in co-creation. However, virtual communities such as online games have seldom been addressed in this topic. LÄS MER