Sökning: "Yaser Qayyum"

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  1. 1. Product Differentiation Strategies and Impact of Factors Influencing the Differentiation Process : A Case study of the Mobile Telecom Service Industry of Pakistan

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Yaser Qayyum; [2017]
    Nyckelord :Product Differentiation; Service Differentiation; Innovation; Customer Satisfaction; Service Quality; Customer Value; Value Added Services; Price; Advertising Promotion; Regulations; Competitive Imitation;

    Sammanfattning : Telecommunication has evolved tremendously from its origin to the present. Competition has grown in the telecommunications industry. One of the idiosyncratic characteristics of the mobile telecom services industry is the offering of homogenous products/services to the whole market, which indicates services being undifferentiated. LÄS MER