Sökning: "Yasmine Hartvig"

Hittade 3 uppsatser innehållade orden Yasmine Hartvig.

  1. 1. From Champagne showers to the back of the grid: A case study of Williams Racing

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Mirza Bander; Yasmine Hartvig; Caoimhe O'Sullivan; [2021]
    Nyckelord :Brand heritage; Heritage brand; Brand identity; Brand reputation; Formula 1; Brand Management; Sponsorship; Business and Economics;

    Sammanfattning : Williams is a long standing, family owned and operated Formula 1 team. Their track record of success is closely tied to their status as a skilled and independent constructor in a highly competitive and monetized sport. When founder Frank Williams steps aside and his daughter Claire takes over, the team struggles to produce the glory of yesteryear. LÄS MER

  3. 2. What is beautiful content? A qualitative study on firm-generated beauty content on Instagram

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Mirza Bander; Yasmine Hartvig; [2021]
    Nyckelord :firm-generated content; Instagram beauty content; visual communication; Swedish beauty consumers; consumer interest; semiotics; SOR-model; Instagram beauty retailers; Business and Economics;

    Sammanfattning : Thesis Purpose: The purpose of this study is to extend the research on Instagram content. We will look at how different types of firm-generated content created by Swedish beauty retailers on Instagram is evaluated by young female Swedsih consumers in the hopes of finding which content that is perceived to be visually appealing and met with an interest. LÄS MER

  4. 3. How brands can build religious loyalty

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Mirza Bander; Théo Caplet; Yasmine Hartvig; [2020]
    Nyckelord :Religious branding; brand loyalty; religion; community; brand engagement; Business and Economics;

    Sammanfattning : Purpose: This paper investigates the four dimensions that constitute a religion (Saroglou, 2011) and through a literature review and case studies analyse how firms can create customer loyalty by applying these dimensions to their brand management. Methodology: Literature review, case studies Findings: By analysing three companies (Apple, Harley-Davidson, and Chanel) and comparing the elements of their brands with the four dimensions, a list of elements making up each religious dimension in the business world were found. LÄS MER