Sökning: "Yasmine Muñoz"

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  1. 1. Bloggares inflytande på varumärkens image

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Rebecca Forselius; Yasmine Gianella Muñoz; Lidia Vukcevic; [2011]
    Nyckelord :Bloggers; PR agency; Customers; Target group; Relationships; Reciprocity; Marketing; Brand; Brand Image; Credibility; Influence; bloggare; PR-byrå; kunder; målgrupp; relationer; ömsesidighet; marknadsföring; varumärken; varumärkesimage; trovärdighet; inflytande;

    Sammanfattning : The purpose of our study is to examine the bloggers‟ influence on the brand‟s image to see whether and if so in what way the blogging trend affects the brands. We also want to analyze how companies use bloggers in their marketing. This is a subject that has attracted our interest and that experience has not been touched in a higher extent. LÄS MER