Sökning: "Yelena Ivanova"

Hittade 1 uppsats innehållade orden Yelena Ivanova.

  1. 1. The Effects of Visual Cultural Cues in Advertising

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Julia Müller; Yelena Ivanova; [2013]
    Nyckelord :cultural cues; visuals; intercultural accommodation; cultural distance; advertising effectiveness;

    Sammanfattning : As marketers acknowledge that locally adapted marketing messages resonate more deeply with consumers, they are looking for ways to express their cultural closeness to the numerous local markets they operate in. One such way is to incorporate symbols from the cultural environment of the intended target audience into advertisements. LÄS MER