Sökning: "Yemeri Nisa"

Hittade 1 uppsats innehållade orden Yemeri Nisa.

  1. 1. Customer Loyalty - Does pricing matter? : A study of the managers’ perspective

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Yemeri Nisa; [2019]
    Nyckelord :Customer; Loyalty; Pricing; Managers; Thematic; Strategy; Competence;

    Sammanfattning : Managers have to consider different methods of keeping customers loyal to their specific company in order to secure revenue. Traditionally, pricing and pricing strategies have been good ways of acquiring and keeping customers. The purpose of this thesis is to provide a better understanding of how managers view this phenomenon today. LÄS MER