Sökning: "Yi Qian Zou"
Hittade 1 uppsats innehållade orden Yi Qian Zou.
1. Consumers' and companies' attitudes to personalized advertising : a case study of Taobao
Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : The growing technology has changed the form of advertising and user behavior. Recent years, the amount of personalized advertising is on a steady rise. Personalized advertising is based on a method called retargeting to tailor the advertisements to individual consumers by inferring their interests and preferences. LÄS MER
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