Sökning: "Yi Qian Zou"

Hittade 1 uppsats innehållade orden Yi Qian Zou.

  1. 1. Consumers' and companies' attitudes to personalized advertising : a case study of Taobao

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Yi Qian Zou; Huicheng Zhang; [2019]
    Nyckelord :Personalized Advertising; Taobao; user experience; retailer;

    Sammanfattning : The growing technology has changed the form of advertising and user behavior. Recent years, the amount of personalized advertising is on a steady rise. Personalized advertising is based on a method called retargeting to tailor the advertisements to individual consumers by inferring their interests and preferences. LÄS MER