Sökning: "Yifei Qu"

Hittade 2 uppsatser innehållade orden Yifei Qu.

1. 1. Servitization and Customer Perceived Value - A qualitative study on how customer perceived value is shifting due to the servitization in the automotive industry

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Jie Li; Yifei Qu; [2022]
   Nyckelord :Servitization; The Automotive Industry; Customer Perceived Value; B2B;

   Sammanfattning : Servitization is one of the major transformations that impact the future development of the automotive industry. The servitized trend has revolutionized the automotive offerings from providing merely products to providing a comprehensive solution package consisting of products, services, knowledge, and other intangible elements to address customers' needs from a holistic perspective. LÄS MER

3. 2. The role of networks in SMEs' internationalization : A perception from the emerging Asian market under the trend of deglobalization

   Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Ziyun Gao; Yifei Qu; Zequn Zhang; [2019]
   Nyckelord :SMEs; internationalization; emerging market; networks; deglobalization;

   Sammanfattning : Background: Due to a series of financial crisis and political turbulence, a share of international economic activities has been decreased which results in the emergence of deglobalization trend. For those emerging Asian market SMEs, they are more likely to be influenced by this context because of the left impact of bureaucracy in Asian markets and lack of sufficient resources to overcome the challenges compared with MNCs. LÄS MER