Sökning: "Yige Liu"

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  1. 1. Influence of Guanxi and Trust on Business to Business relationships in the Chinese market

    Magister-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :YIGE LIU; SIRIOUS NTERAI; [2019]
    Nyckelord :Guanxi; Trust; Interpersonal Trust; Organizational Trust; Mianzi; Renqing; Ganqing; B2B Relationships;

    Sammanfattning : Aim: To understand the influence of guanxi and trust on business to business relationships in the Chinese market. Method: This study was conducted based on an inductive qualitative research method with the use of primary and secondary data. LÄS MER