Sökning: "Yin Ching So"
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1. Branding with social media in the competitive world: A case study of city branding practices in Copenhagen
Master-uppsats, Stockholms universitet/JMKSammanfattning : Nowadays, nation states put much more focus on boosting their soft power, culture and ideologies, in order to strengthen and enhance national reputation and fame. Place branding strategies therefore become a necessity. LÄS MER
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