Sökning: "Yin Ching So"

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  1. 1. Branding with social media in the competitive world: A case study of city branding practices in Copenhagen

    Master-uppsats, Stockholms universitet/JMK

    Författare :Yin Ching So; [2015]
    Nyckelord :place branding; social media; audience research; participatory culture; case study;

    Sammanfattning : Nowadays, nation states put much more focus on boosting their soft power, culture and ideologies, in order to strengthen and enhance national reputation and fame. Place branding strategies therefore become a necessity. LÄS MER