Sökning: "Ying Cheng"

Hittade 2 uppsatser innehållade orden Ying Cheng.

1. 1. How do social media marketing activities influence customer equity and purchase intention : An empirical study of hotel industry based on Y-Generation.

   Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Haggah Macharia; Ying Cheng; [2019]
   Nyckelord :Social media; Social media marketing activities; Customer equity drivers; Purchase intention; information richness.;

   Sammanfattning : Purpose: The purpose of this study is to investigate the influence of social media marketing activities on customer equity and how that drive affects purchase intention in the context of the hotel industry with the perspective of Y-Generation. Design/methodology/approach: An explanatory, deductive, quantitative research approach and cross-sectional research design were utilized within this research, where self-completed questionnaires were distributed online with a number of 136 valid responses collected. LÄS MER

3. 2. The Role of Willingness in Social Integration Process: a Study of Floating Population in Chinese Cities

   Kandidat-uppsats, Lunds universitet/Sociologi

   Författare :Ying Cheng; [2013]
   Nyckelord :floating population; social integration; willingness; Social Sciences;

   Sammanfattning : China is undergoing the rapid economic growth as well as the social problems brought about. The influx of floating population is a big supplement to the labor force in cities while the social integration process of the these out-comers is not agreeable. LÄS MER