Sökning: "Yixin Fang"

Hittade 1 uppsats innehållade orden Yixin Fang.

  1. 1. Establishing in China’s ‘good-enough’ market - - A benchmarking study on Scandinavian engineering industries’ further establishment in China

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Per Wiklund; Yixin Fang; [2008]
    Nyckelord :Uppsala internationalisation model; industrial behaviour; market segmentation; good-enough market; growth strategy; China; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Title: Establishing in China’s ‘good-enough’ market - A benchmarking study on Scandinavian engineering industries’ further establishment in China. Problem discussion: The Chinese market is gaining importance for Scandinavian engineering industries and is by many considered a crucial market to be successful in. LÄS MER