Sökning: "Ylva Granlund"

Hittade 2 uppsatser innehållade orden Ylva Granlund.

1. 1. Katalog vs Nätbutik : en studie om produktpresentation av modevaror inom distanshandeln

   Kandidat-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

   Författare :Kajsa Granlund; Ylva Julihn; [2009]
   Nyckelord :distance trade; mail order catalogue; web shop; marketing channel; product presentation;

   Sammanfattning : The survey Distanshandeln idag 2005, made by the Swedish postal service, tells us that web shops started to pop up in the 1990´s and began competing with the catalogue sells in the end of the decade. Ten years ago, it was said that the web shops would take over the distance trade market. Today we know that did not happen. LÄS MER

3. 2. Katalog vs Nätbutik : en studie om produktpresentation av modevaror inom distanshandeln

   Kandidat-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

   Författare :Kajsa Granlund; Ylva Julihn; [2009]
   Nyckelord :distance trade; mail order catalogue; web shop; marketing channel; product presentation;

   Sammanfattning : The survey Distanshandeln idag 2005, made by the Swedish postal service, tells us that web shops started to pop up in the 1990´s and began competing with the catalogue sells in the end of the decade. Ten years ago, it was said that the web shops would take over the distance trade market. Today we know that did not happen. LÄS MER