Sökning: "Ylva Lindholm"

Hittade 1 uppsats innehållade orden Ylva Lindholm.

  1. 1. Willingness to pay for fair trade coffee - the impact of conformity on ethical consumption

    Kandidat-uppsats, Lunds universitet/Nationalekonomiska institutionen

    Författare :Ylva Wahlstedt; Rebecka Lindholm; [2016]
    Nyckelord :Fairtrade; conjoint analysis; behavioral economics; willingness to pay; conformity; Business and Economics;

    Sammanfattning : In this study the willingness to pay and conformity-seeking behaviour of Swedish consumers when purchasing fair trade coffee were examined. It was conducted through a conjoint analysis on data collected from two different questionnaires; one that presented objective information on fair trade, and one that linked fair trade to aspirational cues. LÄS MER