Sökning: "Ylva Lindholm"
Hittade 1 uppsats innehållade orden Ylva Lindholm.
1. Willingness to pay for fair trade coffee - the impact of conformity on ethical consumption
Kandidat-uppsats, Lunds universitet/Nationalekonomiska institutionenSammanfattning : In this study the willingness to pay and conformity-seeking behaviour of Swedish consumers when purchasing fair trade coffee were examined. It was conducted through a conjoint analysis on data collected from two different questionnaires; one that presented objective information on fair trade, and one that linked fair trade to aspirational cues. LÄS MER
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