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  1. 1. The Role of Online Reputation Management in Strategic Business Decisions in Ericsson

    Master-uppsats, IHH, Informatik

    Författare :Yodit Zenebe Tafesse; [2012]
    Nyckelord :Online reputation Management; ORM; Social media; Web 2.0;

    Sammanfattning : With this immensely and immeasurably growing Internet technology, the need for onlinereputation management (ORM) is also growing accordingly. It is increasingly seen as animportant means by firms to create stronger alliance between customers and the firm (Bealand Strauss, 2008). LÄS MER