Sökning: "Yonghong Wang"

Hittade 1 uppsats innehållade orden Yonghong Wang.

1. 1. The Impact of E-commerce on Application of 4R Marketing

   Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

   Författare :Yonghong Wang; [2012]
   Nyckelord :e-commerce; household appliance enterprises; the 4R marketing strategy;

   Sammanfattning : In order to cope with the challenges, more and more Chinese home appliance enterprises have adopted the 4R marketing strategy,because the biggest characteristic of the 4R marketing theory is that it is competition-oriented. It is based on increasingly mature market and fierce competition situation to focus on interaction and a win-win situation between enterprises and customers, it not only actively adapts to customers’ needs, but also actively creates demands, it use optimized and systemic thinking to integrated marketing, through relevance, relationship, reaction and reward strategies to form an unique relationship with customers, so as to connect enterprises with customers to build and form enterprises’ competitive advantages; meanwhile, more and more Chinese home appliance enterprises also try to achieve the 4R marketing strategy by applying e- commerce, as e-commerce mode is conducive for home appliance enterprises’ reducing marketing costs to meet consumer demand. LÄS MER