Sökning: "YouTube-Comments"

Visar resultat 1 - 5 av 10 uppsatser innehållade ordet YouTube-Comments.

1. 1. Shia-islams framställning : En innehållsanalys av de sunnitiska YouTubers Mohammed Hijab och Imran Ibn Mansurs framställning av shiitisk islam

   Uppsats för yrkesexamina på avancerad nivå, Södertörns högskola/Lärarutbildningen

   Författare :Nadia Ali; [2023]
   Nyckelord :social media; mediatization; influencer; Shia Islam; Sunni Islam; Salafi movement; Othering;

   Sammanfattning : The aim of this study is to examine how two Sunni Muslim social media influencers depict and represent Shia Islam through their YouTube videos. To aid the research two questions were formulated:  1. How are Shia Islam and Shia Muslims represented by Imran Ibn Mansur and Mohammed Hijab? 2. LÄS MER

3. 2. Analyzing Toxicity in YouTube Comments with the Help of Machine Learning

   Kandidat-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

   Författare :Sasan Dehkhoda; Jasmyn Ali Gunica; [2023]
   Nyckelord :Toxic comments; YouTube; Machine Learning; Natural Language Processing;

   Sammanfattning : Toxic comments are overall likely to make someone feel uncomfortable and leave a discussion and are therefore potentially problematic. Toxic comments occur online on various social media, and depending on the site, get detected manually or via machine learning algorithms (or both), and removed depending on the severity and other factors. LÄS MER

4. 3. Gillette ‘We believe: the best men can be’ – the advertisement that shaved itself off the market.

   Magister-uppsats, Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

   Författare :Merel Cheng; Lisa Frommann; [2023]
   Nyckelord :Gillette; advertising; advertisement; marketing; brand; gender; masculinity; backlash;

   Sammanfattning : Background:  The 2019 Gillette advertisement ‘We believe: the best men can be’ was released when the #MeToo movement was gaining momentum. The commercial addressed conventional ideas of masculinity and received a lot of public criticism for its message. LÄS MER

5. 4. AI Second that Emotion - Using Natural Language Processing to Study the Impact of Non-Stereotyped Video Advertising on Consumers’ Emotions & Online Consumer Engagement

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Amanda Hassel; Linnea Jonsson; Johan Strömfeldt; [2022-08-04]
   Nyckelord :Stereotype; Video Advertisement; Emotions; Online Consumer Engagement; Natural Language Processing NLP ; Artificial Intelligence AI ; Machine Learning; Bidirectional Encoder Representation from Transformers BERT ; Transformer Models;

   Sammanfattning : This paper aims to provide a deeper understanding of the emotional and online engagement behavioral responses to non-stereotyped gender role depictions in video advertisements. The consumer response to two video ads that portray non-stereotyped gender roles by the well-known brands Gillette and Always was analyzed. LÄS MER

7. 5. Examining Sinophobia and Racialization at the Nexus of News Satire and Public Engagement : The Case of Swedish Television SVT’s Svenska Nyheter News Satire of China in 2018

   Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Nini Huang; [2022]
   Nyckelord :Sinophobia; anti-Asian racism; liquid racism; liquid Sinophobia; Yellow Peril; Gook Humor; racialization; color-blindness; news satire; race humor; gulinghumor; sinofobi; rasism mot asiater; gula faran;

   Sammanfattning : This thesis aims to understand Sinophobia in the context of post-racial, anti-racist and color-blind Sweden, specifically concerning news representations of China and racial caricatures of Chinese and other East-Asians through “Gook humor”. Sinophobia is examined through race humor and public engagement with satirical race representations using the controversial case of news satire of China produced by Swedish public television SVT in 2018. LÄS MER