Sökning: "Yousef Gonzalez"
Hittade 1 uppsats innehållade orden Yousef Gonzalez.
1. Sustainable packaging : A study of consumers' loyalty and behavior
Kandidat-uppsats, Internationella Handelshögskolan; IHH, FöretagsekonomiSammanfattning : The ecological consumer has been a significant and central character in the development of green marketing. In an effort to enhance brand equity and increase consumers’ loyalty, companies are relying on environmental claims. LÄS MER
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