Sökning: "Yuanyuan Wen"

Hittade 2 uppsatser innehållade orden Yuanyuan Wen.

1. 1. Study of Competitiveness : A Case Study of DHL

   Magister-uppsats, Avdelningen för ekonomi

   Författare :Ji Liu; Yuanyuan Wen; [2012]
   Nyckelord :competitive advantages; competitive disadvantages; external and internal analysis; DHL; SWOT analysis;

   Sammanfattning : Aim: This study deals with two research questions: RQ1: What competitive advantages does DHL gain from external and internal factors? RQ2: What competitive disadvantage does DHL have? And what DHL can learn from analyzing competitive disadvantage? Method: primary data for this research has been mainly collected through interviews. Moreover, the official reports are used as secondary data to present the empirical situation of DHL. LÄS MER

3. 2. Market Feasibility Research in China And Strategy Design : The Case of THE BODY SHOP

   Kandidat-uppsats, Avdelningen för ekonomi

   Författare :Yuanyuan Wen; Luping Zhang; [2011]
   Nyckelord :strategy; entry; marketing; core value; THE BODY SHOP;

   Sammanfattning : the purpose of this paper is to find the successful elements of THE BODY SHOP in Gavle, and using that experience to study the market entry into a third world country using the case study to assess whether it is worthwhile for THE BODY SHOPto enter the Chinese market, if it is worthwhile, and how to do it. ... LÄS MER