Sökning: "Yue Yang"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden Yue Yang.

  1. 1. From the employee perceptions view towards the digital transformation

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Yaning Mo; Yue Yang; Kaiyan Deng; [2022]
    Nyckelord :Digital transformation; Digital leadership; Digital technology; Resistance to change;

    Sammanfattning : Background: Digitalization is the latest trend in the world. Companies are driving the process of digital transformation in order to meet the digital age. Many factors influence digital transformation, of which a review of previous research has identified digital technology and digital leadership as two important factors in digital transformation. LÄS MER

  3. 2. Facilitating Game-Based Design in Personal Finance : The Design Process and Framework of Gamification Design in Personal Saving

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Yue Yang; [2020]
    Nyckelord :;

    Sammanfattning : Personal financial health determines the majority of daily decisions, but managing it could be uninspiring, stressful and at times hard to insist, which is especially challenging for those without professional financial knowledge and chrematistic habits. Gamification is introduced as the approach to simplify the financial terminology and employs game design elements to impel the users to engage more efforts into managing personal finance. LÄS MER

  4. 3. To Buy or Not to Buy? : A Study on the Price Discount on Luxury Goods, Chinese Consumers’ Luxury Perception, and Purchasing Behavior

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Yang Lu; Yue Yuan; [2018]
    Nyckelord :Luxury; Consumer Perception; Luxury Value; Willingness to buy; China; Price Reduction;

    Sammanfattning : As the Chinese luxury market has become one of the biggest in the world, this thesis seeks to investigate the relationship between the luxury perception of Chinese consumers and their willingness to buy under the price reduction. Drawing from Wiedmann’s concepts of luxury values, we propose a framework to measure the luxury value perception of Chinese consumers through the functional, individual, and social dimensions. LÄS MER

  5. 4. Music Consumption in China : A Qualitative Study on Chinese Consumer Behavior in Consuming Music and Its Merchandise

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Yue Wang; Yang Li; [2018]
    Nyckelord :Musical consumer identity; Music consumer preference; Music Culture; Music consumption; Willingness to pay; Chinese music consumer; Music merchandise;

    Sammanfattning : In the past few decades people’s attitude towards music consumption has tremendously changed in China. With the constantly rising market and huge potential space, it is necessary to study the consumer behavior and explore factors that decide people’s willingness to pay in music consumption. LÄS MER

  7. 5. How is storytelling used to strengthen a brand?

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Audrey-Ann B. Paquette; Beiyao Yang; Yue Long; [2017]
    Nyckelord :Business and Economics;

    Sammanfattning : .... LÄS MER