Sökning: "Yulia Lunina"

Hittade 1 uppsats innehållade orden Yulia Lunina.

  1. 1. Marketing communications in conditions of strict regulation of advertising: case of the alcohol market

    Master-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Yulia Lunina; [2020]
    Nyckelord :Dark market; alcohol marketing; marketing communication tools; the AIDA model;

    Sammanfattning : This master's thesis explores the impact of marketing communication tools on consumer behavior in the Russian alcohol market. Russia is a dark market. The dark market is a market where outdoor advertising is prohibited, as well as advertising on TV and radio. LÄS MER