Sökning: "Yulia Lunina"
Hittade 1 uppsats innehållade orden Yulia Lunina.
1. Marketing communications in conditions of strict regulation of advertising: case of the alcohol market
Master-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : This master's thesis explores the impact of marketing communication tools on consumer behavior in the Russian alcohol market. Russia is a dark market. The dark market is a market where outdoor advertising is prohibited, as well as advertising on TV and radio. LÄS MER
Resultatsidor:
1