Sökning: "Yun Cao"

Hittade 1 uppsats innehållade orden Yun Cao.

  1. 1. Increasing Brand Equity in Chinese Automobile Market- A case study of Volvo Car Corporation

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Lili Cai; Yun Cao; [2013]
    Nyckelord :Volvo Car Corporation; Brand equity; Customer perception; Marketing mix; Chinese automobile market;

    Sammanfattning : The huge market potential of some fast growing markets attract many international organizations’ attention, especially China, as a huge automobile market is one of the most typical examples. Therefore, the purpose of this paper is to explore how Volvo Cars increase brand equity in Chinese automobile market. LÄS MER