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1. Increasing Brand Equity in Chinese Automobile Market- A case study of Volvo Car Corporation
Master-uppsats, Företagsekonomiska institutionenSammanfattning : The huge market potential of some fast growing markets attract many international organizations’ attention, especially China, as a huge automobile market is one of the most typical examples. Therefore, the purpose of this paper is to explore how Volvo Cars increase brand equity in Chinese automobile market. LÄS MER
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