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  1. 1. The solutions for Swedish companies to build employer branding on WeChat : Case study of 4 Swedish companies

    Master-uppsats, KTH/Industriell Marknadsföring och Entreprenörskap

    Författare :Yunlong Sun; [2018]
    Nyckelord :employer branding; Swedish companies; China; Chinese market; social media; WeChat;

    Sammanfattning : Employer branding has come a long way from its early stages as a marketing branch. The concept of employer branding was established and developed among western companies in the last few decades, while it has become more and more popular in China in recent years. LÄS MER