Sökning: "Yuqin Xu"

Hittade 1 uppsats innehållade orden Yuqin Xu.

  1. 1. From E-commerce to She-commerce: The rise of She-era? : A small-scale case study on female entrepreneurs on Taobao in China

    Master-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Yuqin Xu; [2016]
    Nyckelord :capabilities; capability approach; e-commerce; functionings; female empowerment; female entrepreneurs; China;

    Sammanfattning : The study investigates female empowerment through online entrepreneurship on Taobao in Chinese society, from female entrepreneurs’ individual perspectives. Thus, the study is positioned in the dynamic e-commerce landscape of China.   This small-scale case study has been conducted, which involves 14 female online storeowners on Taobao. LÄS MER