Sökning: "Yusi Zhang"

Hittade 1 uppsats innehållade orden Yusi Zhang.

  1. 1. Research on Chinese Millennial Consumers’ Perception of Co-branded Fashion Collections

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Huashuai Yang; Yusi Zhang; Zijie Zhou; [2020]
    Nyckelord :Co-branding; Fashion Industry; Chinese Millennial Consumers;

    Sammanfattning : Background: In fashion market, with the emergence of new brands and changing customer preference in style, competition is fierce nowadays. Brand is an intangible asset that fashion brands build and leverage to secure market position and customer loyalty, which leads to a competitive advantage. LÄS MER