Sökning: "Yusi Zhang"
Hittade 1 uppsats innehållade orden Yusi Zhang.
1. Research on Chinese Millennial Consumers’ Perception of Co-branded Fashion Collections
Kandidat-uppsats, Jönköping University/IHH, FöretagsekonomiSammanfattning : Background: In fashion market, with the emergence of new brands and changing customer preference in style, competition is fierce nowadays. Brand is an intangible asset that fashion brands build and leverage to secure market position and customer loyalty, which leads to a competitive advantage. LÄS MER
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