Sökning: "Z-MET"

Hittade 1 uppsats innehållade ordet Z-MET.

  1. 1. The Popeye Paradox: Understanding Barriers to Plant-Based Consumption Maintained by Masculine Identities A Phenomenological Study on Dutch Vegan Bodybuilders

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Iris Martine Theresia Arts; Siannie Quartero; [2022]
    Nyckelord :Plant-Based Consumption; Gender Identity Maintenance; Stigma; Legitimization; Lifestyle Transitioning; Hyper-Masculinity; Z-MET; Business and Economics;

    Sammanfattning : Purpose: A Contribution to the understanding of plant-based consumption by researching how bodybuilders navigate identity issues associated with a plant-based diet. Theoretical Perspective: We take on a consumer culture theory perspective by researching identity theory, stigma, lifestyle transitioning, and legitimization strategies of the subculture. LÄS MER