Sökning: "Zahid Hussain"

Hittade 2 uppsatser innehållade orden Zahid Hussain.

  1. 1. Examining the impact of social media influencer’s credibility dimensions on consumer behavior

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :ANA HUSSAIN; ZAHID ALI; [2022]
    Nyckelord :Social media platforms; social media influencers; social media influencer marketing; trustworthiness; expertise; attractiveness; followers’ loyalty to the influencers; purchase intention; attitude toward the brand.;

    Sammanfattning : Purpose: The study aims to explore the effects of social media influencers' credibilitydimensions (attractiveness, trustworthiness, and expertise) on consumer behavior (purchase intention and attitude towards the brand) while considering the followers' loyalty as the mediating variable in the fashion industry.Theoretical approach: The proposed conceptual model of the study is based on assumptions of source credibility theory and theoretical reasonings provided in the previous literature related to social media influencer marketing. LÄS MER

  3. 2. Optimal System of Subalgebras and Invariant Solutions for the Black-Scholes Equation

    Master-uppsats, Blekinge Tekniska Högskola/Sektionen för ingenjörsvetenskap

    Författare :Zahid Hussain; Muhammad Sulaiman; Edward K. E. Sackey; [2009]
    Nyckelord :Keywords:Black-Scholes Equation; commutators; commutator table; Lie equainvariant solution; optimal system; generators; Airy equation; structure constant;

    Sammanfattning : The main purpose of this thesis is to use modern goal-oriented adaptive methods of Lie group analysis to construct the optimal sys- tem of Black-Scholes equation. We will show in this thesis how to obtain all invariant solutions by constructing what has now become so popular, optimal system of sub-algebras, the main Lie algebra admit- ted by the Black-Scholes equation. LÄS MER