Sökning: "Zainab Al-Darraji"

Hittade 2 uppsatser innehållade orden Zainab Al-Darraji.

1. 1. International Students’ Choice of Swedish Higher Education Institution

   Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Författare :Zainab Al-Darraji; Tarik Almohtasib; [2021]
   Nyckelord :;

   Sammanfattning : How does the services marketing mix, push-pull factors, and brand reputation influence international student’s choice of a Swedish university?  This study aims to examine the relationship between international student’s choice of a Swedish university and the factors such as services marketing mix, push-pull factors, and brand reputation. The purpose of this paper is to understand how these factors influence international student choices in selecting a Swedish higher education institution. LÄS MER

3. 2. Similarity, Familiarity, and Credibility in influencers and their impact on purchasing intention

   Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Författare :Zainab Al-Darraji; Zahra Al Mansour; Shilan Rezai; [2020]
   Nyckelord :Influencers; e-marketing; influencer marketing; trust; similarity; familiarity; credibility; purchase intention;

   Sammanfattning : .... LÄS MER