Sökning: "Zana Rama"

Hittade 3 uppsatser innehållade orden Zana Rama.

1. 1. When Brands Go Political: A PepsiCo Case

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Zana Rama; Hongwei Han; Ellen Hessels; [2018]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER

3. 2. The value creation in brand public

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Zana Rama; Hongwei Han; [2018]
   Nyckelord :Brand public; brand community; crowd; affectivity; connective action; social status game; micro-celebrity; Business and Economics;

   Sammanfattning : Purpose: Brand public is a new theory developed as a brand communication on social media. The aim of this thesis is to reveal the value creation of brand public in contrast to the values created by brand community Methodology: We apply a postmodern perspective and our study is constructionistic, therefore we have selected the qualitative approach called netnography. LÄS MER

4. 3. Interorganizational Interactions in Industrial Clusters : A study of the Business Park Drenas, Kosovo

   Kandidat-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Författare :Leotrina Koqani; Zana Rama; [2015]
   Nyckelord :Industrial clusters; Interorganizational interaction; Interorganizational Network; Cluster theory; Transition economy; Cooperation; Kosovo;

   Sammanfattning : Over the past decade, the topics’ industrial cluster and interorganizational network has received much attention. A combination of both the topics in a country with a transition economy has not been fully studied. LÄS MER