Sökning: "Zaoxuan Xu"
Hittade 2 uppsatser innehållade orden Zaoxuan Xu.
1. The Challenges of brand innovation in different brand portfolio strategies
Master-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)Sammanfattning : In today’s knowledge-based economies, the global competition has become fiercer. In order to respond to competition and gain a competitive advantage or, in some cases, survive, company takes a variety of means to improve its competitiveness. LÄS MER
2. Analyzing how companies respond to competition in an Industry : A Case Study of two B2C e-commerce companies in China
Magister-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)Sammanfattning : Nowadays global competition has become more and more rigorous when entrepreneur operates a company in e-commerce industry. Companies, which don’t acknowledge the effective ways to respond to global competition, fail to gain more market share and there is also a risk of losing their occupied market share. LÄS MER