Sökning: "Zara Huang"

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  1. 1. Integration of Supply Chain Management and Marketing - Case Study of a Swedish Fashion Retailer

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Huang Danmei; [2016-07-04]
    Nyckelord :Supply chain management; Marketing; Integration; Customer needs; Lindex;

    Sammanfattning : The objective of the company is to provide customer value as maximum as possible hence to accomplish profits. To fulfilling superior customer value creation, the literature states that it is important for firms to meet their integration of supply chain management and marketing. LÄS MER