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1. 1. Extreme business-models in the clothing industry - a case study of H&M and ZARA

   Kandidat-uppsats, Institutionen för ekonomi

   Författare :Susanne Göransson; Angelica Jönsson; Michaela Persson; [2007]
   Nyckelord :;

   Sammanfattning : In the clothing industry firms compete successfully by applying different business-models. H&M and ZARA are two extremes in the clothing industry. H&M’s business-model mainly focuses on outsourcing and ZARA’s business-model mainly focuses on in-house production. LÄS MER