Sökning: "Zara Ortega"

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  1. 1. Fast Fashion : To explore Generation Y's attitude toward fast fashion; a Swedish consumer perspective

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Heidi Botic; Kuntola Choudhury; [2019]
    Nyckelord :Fast Fashion; Attitudes; Consumer Behaviour; Generation Y; Swedish Consumers; Sustainability;

    Sammanfattning : Background:           Fast fashion is a rather new business strategy and is defined to be affordable and fashionable apparel that is directly copied from catwalks. The concept was initially introduced by Amancio Ortega’s well-known store, called Zara which mostly targets Generation Y consumers. LÄS MER