Sökning: "Zara Ortega"
Hittade 1 uppsats innehållade orden Zara Ortega.
1. Fast Fashion : To explore Generation Y's attitude toward fast fashion; a Swedish consumer perspective
Kandidat-uppsats, Högskolan i Jönköping/IHH, FöretagsekonomiSammanfattning : Background: Fast fashion is a rather new business strategy and is defined to be affordable and fashionable apparel that is directly copied from catwalks. The concept was initially introduced by Amancio Ortega’s well-known store, called Zara which mostly targets Generation Y consumers. LÄS MER
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