Sökning: "Zenan Pu"

Hittade 1 uppsats innehållade orden Zenan Pu.

  1. 1. To Boldly Trust Which No One Has Trusted Before : Trust in Business to Business Relationship from Social Interaction to Social Cognition

    Magister-uppsats, Företagsekonomi

    Författare :Zenan Pu; Boopathi Eswaramoorthy; [2012]
    Nyckelord :Trust; Trust Building; Interpersonal Trust; Inter Organizational Trust; Social Interaction; Social Cognition; Business to Business Relationship; Marketing; Behavioral Science;

    Sammanfattning : Purpose:The purpose of this master dissertation is to examine current research on trust and its building process in business to business relationship from marketing and behavioral sciences perspectives. Research Questions: (1) What relationships do inter-organizational trust and inter-personal trust have? (2) How trust is built from perspectives of business and behavioral sciences? (3) What benefits and limitations do trust researches in behavioral sciences have, comparing to trust research in marketing? Research Design/Methodology: Qualitative research conducted a literature review between business administration and behavioral sciences, and interdisciplinary interviews with nine scholars and four business managers. LÄS MER