Sökning: "Zero-price effect"

Hittade 4 uppsatser innehållade orden Zero-price effect.

  1. 1. Är gratis gott? : En uppsats om barns läkemedelskonsumtion och kostnadsfrihet

    Kandidat-uppsats, Uppsala universitet/Nationalekonomiska institutionen

    Författare :Elin Sterner; Karl Wallenberg; [2020]
    Nyckelord :Ex post moral hazard; pharmaceuticals; zero price; cost sharing; Ex post moral hazard; läkemedel; kostnadsfrihet; kostnadsdelning;

    Sammanfattning : Den första januari 2016 implementerades en reform som innebar gratis receptbelagda läkemedel för barn mellan 0–17 år. I den här uppsatsen undersöks hur läkemedelskonsumtionen påverkats av kostnadsfriheten. LÄS MER

  3. 2. Cognitive Biases in Freemium Offerings: Understanding Free Users' Intentions to Become Paying Customers in Music Streaming Services

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Alexander Schreij; Gustaf Östblom; [2019]
    Nyckelord :Music streaming; Free mentality; Zero price effect; Freemium; Premium;

    Sammanfattning : Along with recent technological developments, the music industry has experienced a digital disruption, and subscription-based music streaming services has become a leading model for music providers. Several music streaming services have applied the freemium model to their service offerings, meaning that they offer an ad-funded free version of their services with limited features along with the option to pay for a premium service with richer functionality. LÄS MER

  4. 3. Abolishing Stockholm’s Public Transport Fares

    Master-uppsats, Uppsala universitet/Institutionen för geovetenskaper

    Författare :Andrés Fuentes; [2017]
    Nyckelord :Sustainable Development; Free Public Transport; Mode Choice Modelling; Zero-price effect; Car emissions.;

    Sammanfattning : The decrease of car emission levels has stagnated in the latter years in Stockholm, Sweden. Since the city’s publictransit system is highly developed via its large access to areas located in the city’s outskirts, it could serve as a tool topartially replace the city's car traffic and reduce emissions. LÄS MER

  5. 4. Is Loss Aversion Causing "FREE!" to Flourish?

    Kandidat-uppsats, Lunds universitet/Institutionen för psykologi

    Författare :David Romell; [2012]
    Nyckelord :zero-price effect; loss aversion; pricing; decision making; Social Sciences;

    Sammanfattning : “Buy one – get one free!” is one of hundreds of commercial messages you see every day. Recent research has concluded what salespeople have known for decades; there is something peculiar about offers involving the concept of free. LÄS MER