Sökning: "Zheng Lu"
Visar resultat 1 - 5 av 23 uppsatser innehållade orden Zheng Lu.
1. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. LÄS MER
2. Exploring Nisu Culture: Unveiling the Complexities of the Female Gaze in Chinese Fan Communities
Master-uppsats, Lunds universitet/Centrum för öst- och sydöstasienstudierSammanfattning : This research paper delves into the realm of Nisu culture, an emerging fan subculture that has gained significant popularity among Chinese women in recent years. By examining the perspectives of Nisu fans and their engagement within the Nisu fan community, this study aims to present a comprehensive and authentic depiction of this cultural phenomenon. LÄS MER
3. Consumer Intentions & Food-Wasting Behavior
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : This study aims to map out Lund University students’ intentions and behaviors in regard to food waste. Through a thorough literature review, behaviors commonly related to food waste levels were identified, and are referred to as food-wasting behaviors. LÄS MER
4. Projects in Automatic Control 2021
L3-uppsats, Lunds universitet/Institutionen för reglerteknikSammanfattning : The Department of Automatic Control at Lund University annually gives a project course in Automatic Control (FRTN40). The course is given at the advanced level (7.5 ECTS credits), and the students work in small teams to achieve a common goal. LÄS MER
5. Creating A Chicken Analogue with Mycoprotein
Master-uppsats, Lunds universitet/Livsmedelsteknik och nutrition (master)Sammanfattning : To meet the growing demand of meat alternatives, this project was dedicated to creating a chicken analogue prototype with mycoprotein. Within the project, two approaches of alginate gelation, external (diffusion) crosslinking and internal crosslinking, were studied in this particular food matrix. LÄS MER