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1. What drives consumers to keep the top-tier elite membership of premium hotels : Economic Needs or Spiritual Needs?
Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : It is well recognized that due to customers’ ever-growing material and cultural needs for a better life, an increasing number of people choose to experience premium hotels on their work trips or personal travels to keep top-tier elite membership of premium hotels. Previously, most luxury consumption research showed that higher needs drive consumer behaviour, such as identifying recognition and self-esteem. LÄS MER
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