Sökning: "Zhikun Liu"

Hittade 1 uppsats innehållade orden Zhikun Liu.

  1. 1. Chinese Luxury Consumers: A new rising purchasing power ——“Chinese Dama”

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Dawei Guo; Zhikun Liu; [2016]
    Nyckelord :Fashion luxuries; Chinese Dama; Attitudes; Motivation.;

    Sammanfattning : Luxury consumption is more and more common in China with the rapid economic development today. Chinese consumers are becoming a main purchasing power of the fashion luxury brands.Chinese women accounted for 45 percent of Chinese luxury goods consumption at the end of 2012. LÄS MER