Sökning: "Zikang Chen"

Hittade 3 uppsatser innehållade orden Zikang Chen.

  1. 1. Barriers Preventing Chinese Male Consumers from Purchasing Green Beauty Products

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Bingxin Li; Zikang Chen; [2023]
    Nyckelord :Keywords: Beauty industry; China; Male market; Eco-friendly products; Green beauty products; Usage barrier; Value barrier; Risk barrier; Traditional barrier; Image barrier; Ethical concerns; Purchase intention; Innovation resistance theory; Business and Economics;

    Sammanfattning : Thesis purpose: The purpose of this research is to investigate the barriers to purchasing green beauty products in the Chinese male beauty market, and analyze how ethical concerns moderate the influence of these barriers on purchase intention. Methodology: This study utilized a cross-sectional research design and a quantitative methodology to investigate the association between barriers and Chinese males' purchase intention of eco-friendly beauty products. LÄS MER

  3. 2. Case Study Research in Tesla (China) Marketing Strategy Application During  Covid-19

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Liu Xinyi; Zikang Chen; Changhao Bai; [2022]
    Nyckelord :;

    Sammanfattning : Background: In the past two years, the outbreak of the coronavirus has had a major impact on the world economy, and has a considerable negative impact on the performance and sales of the automobile manufacturing industry. Enterprises need to sum up their experience. Tesla's successful case can be used as a reference for analysis. . LÄS MER

  4. 3. To be or not to be…green, that is the question

    L1-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Zikang Chen; Anna Mellin; Ivelina Petkova; [2022]
    Nyckelord :Corporate branding; green brand culture; green brand image; green shared vision; green corporate branding; Business and Economics;

    Sammanfattning : Purpose: To explore the roles of brand culture, brand image and brand vision in the context of “green” corporate brands, and identify pitfalls when these elements are not aligned. Methodology: Qualitative research method using primary data (interviews with former and current employees) and secondary data. LÄS MER