Sökning: "Zinar Omar"
Hittade 3 uppsatser innehållade orden Zinar Omar.
1. ‘’Patent vs Patients’’: A case on Novartis patent application in India
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : .... LÄS MER
2. Pride and Prejudice: a study on the various types of consumer-brand relationships that brand activism campaigns form
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: Pride and Prejudice: a study on the various types of consumer-brand relationships that brand activism campaigns form. Date of the seminar: 5th June 2020 Course: BUSN39 Degree Project in Global Marketing Authors: Sarah Jørgensen and Zinar Omar Supervisor: Peter Svensson Keywords: Brand Activism, Marketing, Consumer-brand relationship, Societal issues, Political debates Purpose: The purpose of this study was to understand which types of consumer-brand relationships brand activism campaigns form. LÄS MER
3. En kommuns platsvarumärkesskapande kommunikation - En kvalitativ studie på Malmö stad
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: A municipality's place branding communication. Authors: Mattias S Jönsson – Philip Essfors – Zinar Omar. Advisor: Veronika Tarnovskaya. Course: FEKH29, Business Administration: Degree Project in Marketing Undergraduate Level, 15 hp. LÄS MER