Avancerad sökning

Hittade 3 uppsatser som matchar ovanstående sökkriterier.

  1. 1. ‘’Patent vs Patients’’: A case on Novartis patent application in India

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Zinar Omar; Frida Andersson; Priyanka Belel; [2020]
    Nyckelord :Business and Economics;

    Sammanfattning : .... LÄS MER

  3. 2. Pride and Prejudice: a study on the various types of consumer-brand relationships that brand activism campaigns form

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Zinar Omar; Sarah Jørgensen; [2020]
    Nyckelord :Brand Activism; Marketing; Consumer-brand relationship; Societal issues; Political debates; Business and Economics;

    Sammanfattning : Title: ​Pride and Prejudice: a study on the various types of consumer-brand relationships that brand activism campaigns form. Date of the seminar: ​5th June 2020 Course: ​BUSN39 Degree Project in Global Marketing Authors: ​Sarah Jørgensen and Zinar Omar Supervisor: ​Peter Svensson Keywords: ​Brand Activism, Marketing, Consumer-brand relationship, Societal issues, Political debates Purpose: ​The purpose of this study was to understand which types of consumer-brand relationships brand activism campaigns form. LÄS MER

  4. 3. En kommuns platsvarumärkesskapande kommunikation - En kvalitativ studie på Malmö stad

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Mattias Jönsson S; Philip Essfors; Zinar Omar; [2019]
    Nyckelord :The City Brand Hexagon; The Corporate Branding Tool Kit; Place brand; Place branding; Stakeholder theory.; Business and Economics;

    Sammanfattning : Title: A municipality's place branding communication. Authors: Mattias S Jönsson – Philip Essfors – Zinar Omar. Advisor: Veronika Tarnovskaya. Course: FEKH29, Business Administration: Degree Project in Marketing Undergraduate Level, 15 hp. LÄS MER