Sökning: "Zlatan Bajric"

Hittade 1 uppsats innehållade orden Zlatan Bajric.

  1. 1. Crowdfunding for more than money? : A study on crowdfunding from a marketing viewpoint

    Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Zlatan Bajric; Eddy Willför Näslund; [2016]
    Nyckelord :Crowdfunding; Relationship Marketing; Tribal Marketing; Creators; Backers; Platforms;

    Sammanfattning : Research question: How can Crowdfunding be used as a marketing tool?Purpose: The purpose of this paper is to explore the anomalies and trends in crowdfunding in order to explain how crowdfunding can be used as a marketing tool.Method: This research is exploratory with an inductive research approach. LÄS MER