Sökning: "Zsófia Varga"

Hittade 2 uppsatser innehållade orden Zsófia Varga.

1. 1. ESG, investeringar och transparens : En kvantitativ studie på 387 europeiska företag

   Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi

   Författare :Eric Vaarala; Zsofia Varga; [2021]
   Nyckelord :ESG; CSR; SRI; transparens; cross-listing; intressentteori; legitimitetsteori;

   Sammanfattning : .... LÄS MER

3. 2. Marketing Innovation During a Crisis : A case study on the responses of Swedish SMEs to the COVID-19 pandemic

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Elvira Lundell; Zsófia Varga; [2021]
   Nyckelord :Economic Crisis; COVID-19; SMEs; Crisis Management; Marketing Innovation;

   Sammanfattning : Background: The economic crisis derived from the COVID-19 pandemic has an impact on the global economy and Swedish small and medium-sized enterprises are challenged to adapt their practices to the new consumer buying behaviour. As a response to economic crises, where consumer buying behaviour changes, companies are forced to innovate their marketing methods. LÄS MER