Sökning: "a case study of gina tricot"

Visar resultat 1 - 5 av 15 uppsatser innehållade orden a case study of gina tricot.

1. 1. Recycled fibers for circular economy - The case of the fashion industry

   Master-uppsats, Uppsala universitet/Institutionen för geovetenskaper

   Författare :Estelle Golay; [2021]
   Nyckelord :Fast-Fashion; Socio-Technical ST Systems; Stakeholder Theory; Sustainable Business Models SBM ; Sustainable Development;

   Sammanfattning : Some fashion companies have started to use recycled fibers to improve their sustainability practices, as it is a way to implement circularity into their business. By combining the theoretical frameworks of stakeholder theory, socio-technical (ST) systems and sustainable business models (SBM), this study discusses how the current business models of fashion companies relate to the concept of circular economy and what fashion companies’ future perspectives are. LÄS MER

3. 2. Cause-brand alliances in the fashion industry : The challenging road after the alliance is over. A case study on Gina Tricot’s CBA with UNICEF

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Dora Filipovic; [2020]
   Nyckelord :Brand equity; Cause-brand Alliance; CBA; sustaining brand equity; Brand alliance;

   Sammanfattning : Purpose:                       The purpose of this study is to identify, define and describe the challenges of sustaining positive brand equity gained as an outcome of Cause-brand alliances. Therefore, this study is conducted from the perspective of companies engaging in Cause-brand alliances, with the aim to provide academic and managerial implications of managing brand equity over time following a Cause-brand alliance. LÄS MER

4. 3. Analys av svenska handelsföretags lokala anpassning av produktutbud och marknadskommunikation i Kina - En fallstudie av H&M, IKEA och Gina Tricot

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Olivia Pivén; Sara Svärd; [2018-05-31]
   Nyckelord :Export Strategy; Frugal Innovation; International marketing; Local Adaption; Marketing Communication; Psychic Distance; Retail; Sales Channel.;

   Sammanfattning : China has during the last 50 years developed into becoming the second largest economy in the world. There have been many changes in the global market with an increased globalization. LÄS MER

5. 4. Internationalization through E-commerce within the Fashion Industry. A case study of Swedish fashion companies’ e-commerce abroad

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Sara Nilsson; Melina Amel Sayyah; [2017-08-29]
   Nyckelord :;

   Sammanfattning : E-commerce has evidently created new ways of conducting business and it could be argued that e-commerce has erased all national borders, adding a new dimension to the process of internationalization. The phenomenon of e-commerce is especially visible within the fashion industry. LÄS MER

7. 5. CSR inom modebranschen : Konsumenternas uppfattningar av H&M:s och Gina Tricots CSR kommunikation.

   Magister-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Barhebréus Nathalie; Issa Batoul; [2017]
   Nyckelord :CSR; Sustainability; fashion industry; environment; social; economic; communication; legitimacy; consumers; perception; CSR; hållbarhet; modebransch; miljö; socialt; kommunikation; legitimitet; konsumenter; uppfattningar;

   Sammanfattning : Purpose: The study intends to examine CSR in the fashion industry, from a consumer and company perspective. The purpose is to find out how consumers perceive and relate to CSR information that companies communicate by using a phenomenological research. LÄS MER