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1. 1. A portrait of a crypto investor

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Gabriel Dagsanth; Victor White; [2022]
   Nyckelord :Crypto Investors; Cryptocurrencies; Theory of Planned Behaviour;

   Sammanfattning : This thesis aims to investigate the new phenomena of crypto through a quantitative study based on a sample of n=31 crypto investors. The study portrays key characteristics of crypto investors as well as to what extent these characteristics affect attitudes towards the crypto market, and consequently, investing behavior. LÄS MER