Sökning: "aaker building strong brands"

Hittade 2 uppsatser innehållade orden aaker building strong brands.

1. 1. Ledande varumärke : Finns det det ett samband mellan ledarens agerande i företaget och varumärkets styrka?

   Kandidat-uppsats, Institutionen för ekonomi och företagande

   Författare :Ellinor Daniels; Josefin Lundquist; [2009]
   Nyckelord :Brand; Leadership; Vision; Core Value; Identity; Varumärke; Ledarskap; Vision; Kärnvärde; Identitet;

   Sammanfattning : The competition between brands on a market has led to a differentiation of the product range and the brands shape is more and more important to take consideration to. As a company and as a leader, you must understand the importance of working with a brand building-process int he organization. LÄS MER

3. 2. Sustainable Successful Brand : Case Study of Carlsberg Polska and Its Two Major Brands

   Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)

   Författare :Agnieszka Witkowicz; Joanna Nowacka; [2008]
   Nyckelord :brand; success; brewing industry; beer; carlsberg; harnas;

   Sammanfattning : With the purpose of expanding the understanding of the main causes that make creating and maintaining successful, strong brands a challenging issue for companies, a qualitative research is conducted in this thesis. It is based on an integrated model of Doyle’ and Stern’s along with Aaker’s approaches discussing building successful/strong brands with the following Doyle’ and Stern’s model discussing sustaining successful/strong brands; thereby selecting a single case study of Carlsberg Polska belonging to brewing potentates on the Polish beer market and two of its major brands – Carlsberg and Harnaś. LÄS MER