Sökning: "abductive reasoning"

Visar resultat 1 - 5 av 141 uppsatser innehållade orden abductive reasoning.

1. 1. Inflationary Pressure: Exploring the Impact of Inflation on Gen Z’s Sustainable Consumption

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Erik Jahrl; Betiel Mebrahtom; [2024]
   Nyckelord :Sustainable consumption; Gen Z; Inflation;

   Sammanfattning : Background: Consumers of Gen Z are facing a reality of high inflation. With their unique characteristics and strong attitudes towards sustainability and environmental concern, this thesis is examining how their sustainable consumption is affected by inflation. LÄS MER

3. 2. MEANINGFUL OR MEANINGLESS? THE RELEVANCE OF INFORMAL RELATIONSHIPS - A case study of the perceived importance of relationship enablers between the United Nations and the European Union

   Magister-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

   Författare :Sören Selander; [2023-10-05]
   Nyckelord :informal relationships; social capital; trust; cooperation;

   Sammanfattning : The special meaning of the UN-EU relations characterized not only by symbolic significance but also in terms of legitimization and especially growing financial importance, complemented by the findings of previous literature on business organizations underscoring the value of informal relationships, led me devote this thesis to the perceived importance of social capital in the UN-EU relations. In line with existing theories of social capital which argue that the interpersonal side of relationships can lead to advantages, pointing at the same time to some favorable conditions such as trust, obligations and expectations, and relational embeddedness that need to be fulfilled for a relationship to become meaningful, this study aims to analyze the perceptions of the individuals involved in the informal relationships between the UN and the EU on the relevance of these relational social capital conditions. LÄS MER

4. 3. Role of CSR and Brand Image : A qualitative study on IKEA

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Arefa Islam; [2023]
   Nyckelord :Corporate social responsibility CSR ; Brand; Brand Image; Purchase intention.;

   Sammanfattning : Purpose                                                           The primary objective of this study is to make     theoretical advancements and practical insights for companies aiming to strengthen  enhance their brand image through the implementation of CSR initiatives.. LÄS MER

5. 4. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Felix Ellqvist; Niklas Kjellander; [2023]
   Nyckelord :Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

   Sammanfattning : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. LÄS MER

7. 5. Analysis of critical success factors for cloud ERP implementation in large companies – a comparison between consultants’ and client-side project managers’ perceptions

   Master-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Yvonne Amann; [2023]
   Nyckelord :nterprise resource planning; cloud-based ERP; Critical Success Factors; Challenges; Consultants; Client-side project manager; large companies;

   Sammanfattning : Background: ERP systems constitute the technological ‘backbone’ for organisations since all business process are mapped within the system. In the recent years, there is a transition to cloud-based ERP systems that large companies consider following. LÄS MER