Sökning: "ad disclosures"

Hittade 4 uppsatser innehållade orden ad disclosures.

  1. 1. Native Advertising - Don't Mislead Don't Misread : A Research of Brand Disclosure Effect on Consumers’ Native Ad Recognition Ability

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Julia Fagerström; Elin Hultin; [2020]
    Nyckelord :Native Advertising; Brand Disclosure; Ad Disclosure; Eye-tracking; Ad Recognition Ability; Ad Recognition;

    Sammanfattning : Background: Online marketing tactics designed to have a minimized impact on consumer experience have emerged recently whereas native advertising is one concept. Native advertising is an approach designed to decrease interruptions in consumers’ online experience by matching the form and functions of the platform in which the advertisement appears. LÄS MER

  3. 2. Ad Disclosures on Social Media: An Excessive Obsession?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Pauline Norden; Tilda Larsson Riad; [2018]
    Nyckelord :Ad Disclosure; Influencer Marketing; Instagram; Deceptive Marketing; Native Advertising;

    Sammanfattning : The way in which brands promote their products and services is constantly developing whilst adapting to the ever-changing media landscape. Today, it is all about communicating with customers in a two-way format, incorporating marketing in social channels and creating content of value. LÄS MER

  4. 3. The effect of influencer ad disclosures on influencer perception and advertising effectiveness on Instagram

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Natalia Varga; Sara Höglund; [2017]
    Nyckelord :influencer marketing; Instagram; ad disclosures; advertising effectiveness; influencer perception;

    Sammanfattning : This thesis aims to bring insights to the new field of social media influencer advertising. Our findings provide knowledge about how the clarity of different influencer ad disclosures affects influencer perception and the advertising effectiveness on Instagram. LÄS MER

  5. 4. European Hedge Fund Regulation - An introduction to and a discussion of the mitigation of the risks associated with the hedge fund industry

    Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Juridiska institutionen

    Författare :Carl Hagerman; [2008]
    Nyckelord :Bankrätt; Law and Political Science;

    Sammanfattning : The hedge fund industry has become one of the most creative and innovative areas within banking and finance during the past ten years. Its rapid growth and constant development has made it hard for regulators to mitigate the potential risks posed to investors and the financial system. LÄS MER